Updated May 5th 2022

Providing new and existing businesses with refreshed, custom strategies for telling unique brand stories is one of our specialties.

Your brand is who you are and what you value as a company:

• Industry Analysis and Researching Your Competitors:
  Your brand is who you are and what you value as a company. It is the foundation of your business, and it needs to be solid while building your brand’s presence online. A concrete brand identity is essential to formulating a strong strategy for your business. That strategy needs to take into account the structure of your own organization, as well as those of your competitors. We will analyze where you stand in the market, and help to create a plan that will get you where you want to be. This includes a full analysis of the strengths, weaknesses, opportunities, and threats within your industry. Analyzing leaders in your field can shed light on innovative branding tactics, and allows you to create a unique approach to your business. With this analysis, we can take your brand identity, and help you develop a strategy for its future
• A Brand Refresh Lets You Reengage With Your Audience:
  When your brand becomes and weak online, this can make a significant impact on growing your digital footprint. We take the time to look at the history of your company, and recognize the steps that were taken to grow your business to what it is today. Our strategies will help reinvigorate your brand identity in a way that will be positively noticed by your audience. This will generate a fresh new voice for your company, resulting in greater brand awareness along the way. A new plan for your brand can be exactly what you need to grab the attention of your existing audience, and draw in potential customers to your products and services.
  
• Shaping Your Brand Identity to Compliment Your Business:
  A clearly defined brand identity to fit your business model is what makes you stand out with your target audience. Your brand identity determines how you want to be seen, and this model lays out the plans your company has in order to try and accomplish that goal.
  An excellent strategy requires that your overall brand positioning, tagline, logo, and images are all consistent and representative of your business’ ideals and goals. By folding your identity into your website, social media presence, and other online marketing efforts, you can become part of your customer’s lives, instead of simply a physical product or service that they purchase.

What is Your Brand Identity?:

1. Brand Identity – Who are Your Competitors and How Do They Perform In Relation To You:
   What kind of personality do you want to portray? Brand identity is how you see yourself, and how you want to be seen by your target group. This includes the creative details that come together to paint a complete picture of your business, and makes you stand out in your industry. Your visuals and messaging and products and marketing, are a 360 view of who your brand is. All these aspects work together to represent of your business and to teach others about who you are. A really effective brand identity will show the personality of your business, as well as the value of your product or service, allowing you to create an association and feelings of loyalty  with your prospective customers.
2. Brand Stategy –  It’s The Foundation & Your Original Vision for your Company, :
   Your brand strategy is the foundation of your company. It’s your original concept, the direction you want to take it in, and the values that define who your business really is. Moving your brand forward, this foundation strategy lays out the milestones you need to hit along the way. Your launching pad, the place where every marketing effort will take off, to ensure a unified and consistent look and message across all platforms. We can assist you in finding the answer to these fundamental questions about your business that will give you a clear picture of the essence of your company. With that clear understanding, comes a successful brand strategy.
3. Brand Development:
   The physical steps you need to take in order to implement your business into the market. The development of your brand will be at the center of all of the marketing efforts you make, and how you apply your brand identity. This continual process of your brand moving from a concept, to an idea, then to an actual entity that is going to market and the media. Everything from your website, to strategic marketing efforts, we can help develop a tactical campaign that works for your business, and grows your brand online.
4. Brand Image – and how it matches your intended brand identity:
   All of the work and effort has gone into the creation of your brand, as well as the application of it throughout the market, it comes down to this. Your brand image is how your customers see you. A successful brand image is based on how close it is to your identity, and the way you intended your brand to be viewed. Your image is an indication of how well you executed your strategy, and how well it matches your intended brand identity.