Our Social Media Marketing Process:
Our social media marketing ensures that your organization, business or non-profit gets a social media marketing campaign specifically tailored to your business’ goals.
- Discovery: Learn about your business, website and social presence, as well as your competitors in order to provide a clear documented plan to be used throughout all other stages of the project.
Project Brief: Defining your Social Media Marketing goals and objectives along with all the information required to complete our discovery process.
Audience Research: We use top in keywords to target based on your overall campaign objectives and look for opportunities found in the Paid Media audit.
Competitor Analysis: Define your online competitors and determine areas to exploit and risks to avoid.
Social Audit: We create a baseline for your current social media performance. - Strategy: Create a Social Media Marketing strategy that is comprehensive and a project plan that clearly outlines deliverables and business goals that are measurable and establish sharable content themes.
Strategy Profile: Document an actionable plan to develop and optimize across all relevant networks.
Engagement Strategy: Create rules of engagement with users and from inside and outside you organizations social community and reach out to influencers to leverage their audience and credibility.
Content Strategy: Create a content calendar of what content and what tine content will be published on each social media.
Measurement Goals: Document short and long term goals that are measurable to evaluate how your campaign is performing.
Advertising Strategy: This is optional as a paid media component across relevant social media channels.
- Campaign Setup: Implement the stated recommendations from the Profile Strategy & Content Strategy phases to hit campaign goals
Implement Content: Adjust text to align with keyword strategy on website.
Managing your Community: Following Your Strategy for Interacting with users and infuencers across all preferred social networks.
Campaign Adjustments: Campaign bids, ads, performance indicators, negative keywords and other performance enhancing adjustments. - Reporting and Analysis: Provide regular reporting including analysis of campaign performance, Key Performance Indicators, goal tracking and adjust project plan based on results.
