The Ultimate Guide to Selecting a Facebook Ad Agency

Finding the right Facebook ad agency for your business can be a daunting task. With hundreds of options to choose from, it's important to know what to look for and how to evaluate each one. Our guide will provide you with all the information you need to make an informed decision.

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Consider Your Needs.

Before you even start to look for a Facebook ad agency, it's important to take the time to consider your needs. What are your goals for the campaign? What type of ads do you want to run? Do you need help with creative design or ad copy? Answering these questions and making a list of key requirements will make it easier to narrow down your choices. It will also help you ask the right questions when deciding on an agency.

Consider how the facebook ad agency will structure their services. Do they put together a custom strategy for each of their clients or do they use the same process for everyone? Will you be working with the same team throughout the campaign? Will you receive performance reports that analyze the ad results in detail? Finding out the answers to these questions can help you make sure that your choice of agency will meet your expectations.

Ask For Referrals From People in the Industry.

When selecting a Facebook ad agency, it’s a good idea to ask other professionals in your niche for referrals. Make connections online with like-minded people and don’t be afraid to ask for referrals. You can also look at case studies from different agencies to see how they handled similar projects or campaigns and get an idea of their capabilities.

Networking with other professionals in the same industry is an effective way to find a good Facebook ad agency for your business. For example, you can join professional groups or forums and start interacting with people, asking if they have any referrals. Be sure to mention what kind of services you’re looking for from an ad agency. In addition, make sure to look at the past projects and campaigns these referred agencies have handled and get an idea of what kind of work processes their team follows. By networking with other professionals and conducting thorough research on each potential agency, you’ll be able to narrow down your list of options until you identify the right fit for your business.

When you start looking for a Facebook ad agency, ask the people you know if they can refer you to well-established companies in the industry. They may be able to point you in the right direction, or even provide you with first-hand experience of how well each team works. You can also participate in groups and forums related to Facebook marketing and get referrals from other companies who have already hired an agency for similar projects as yours. Don’t forget to compare the services and processes that each recommended agency offers before you make a decision on which one is best for your business.

Check Reviews and Other Online Resources

Take the time to read reviews and other online resources to gauge what you can expect from a potential Facebook ad agency partner. Reviews shared by past clients are a great way to determine their customer service skills and overall performance. You should also read through their website, blog posts and social media profiles to get an idea of their culture and team structure.

Reputable Facebook ad agencies often provide case studies that showcase their accomplishments in boosting a company’s visibility, performance and reach. You should also check out their client list to make sure they have experience working with companies in your industry. Additionally, it may be beneficial to reach out and ask whether or not the potential partner offers specialized services for ads on other popular social media platforms; this could come in handy if you plan on expanding to different channels later on.

Since this kind of agency can be difficult to evaluate, reading reviews and hearsays from other clients is a great way to gain insights on the company’s performance and customer service. Don’t forget to check out social media channels like Facebook, Twitter, and LinkedIn for mentions of the agency name. Also, look up industry blogs and forums that specifically discus Facebook ad agencies so you have better insight into their offerings. Ultimately, these online resources will give you an idea about their services and how well-reviewed they are in the social media ads space.

Have a Telephone Interview With Potential Agencies.

Many Facebook ad agencies offer initial consultations over the phone or via video conference. Take advantage of this opportunity to get to know a potential agency partner on a deeper level. Ask questions about their experience, services offered, and strategies in order to gauge if they would be able to successfully meet your business goals. It’s important to also ask them about their prices and payment terms so that you can make sure there are no surprises for either party.

During the telephone interview, be sure to express your goals and desired outcomes by being open and honest. It’s important that you provide context to the agency so they have a clear understanding of where you stand in regards to what you are hoping to accomplish. Don’t forget to ask for references from other satisfied clients, which can help you make an informed decision about the agency before committing more deeply. Once the phone conversation has concluded, it's time for you to evaluate the agency thoroughly before deciding on whether or not to work with them.

Also, take the opportunity to ask about the agency’s mastery of the latest technologies and their understanding of the ever-changing Facebook Ads landscape. It is important to feel comfortable entrusting them with your business’s online presence and digital advertising goals, so you should make sure they are capable of proficiently managing a range of skills required to excel on Facebook ads. You should also ask questions such as “How will your performance reports look?” along with other practical aspects of their services that might be relevant for your business.

Evaluate Experiences During the Pitch Presentation.

Once you have narrowed down your list of prospective agencies, bring them in for a pitch. During the presentation, evaluate their communication style and professionalism. Do they make themselves available to answer any questions you might have? Additionally, take note of the overall quality of their presentation and the potential solutions they propose to address the issues outlined in your briefing document. These are both indicators that can help you determine if they are qualified to handle your project.

Look to see if they have a digital marketing strategy, as well as a tested process to measure campaigns performance. Take the time to get context on the agencies’ past work experiences. You also want to know how much knowledge and experience they have in digital and Facebook advertising, acquisition tactics, retargeting strategies, optimization best practices and other things related to your specific project. It’s important to find out their approach for developing effective campaigns that will help you reach your objectives quickly with measurable results. An agency can carry great references but if the ad reps lack real knowledge, it could be a sign that they are not qualified for your project.

One sign that you should watch out for is if the agency comes to the pitch presentation unprepared. This may signify that they don’t put forth effort before meeting a prospective client. Also check if their presentation contains case studies of clients’ campaigns, metrics (like CTR and CPA) and suggestions on how to improve over time. If they are not able to provide any examples of past challenges or successes with other similar projects, it's a good indication that they don’t have the experience necessary for your company. Ultimately, throughout the entire process, pay close attention to how their team builds trust and looks for common ground when communicating their ideas. A successful agency should show transparency through their approaches and suggest practical solutions without speaking jargon or unnecessary technology speak.

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Tom Cahill

Head of Growth

"Our digital marketing systems are seriously powerful. They are designed to completely change your business growth and dramatically increase your bottom line. This isn’t just a theory. These growth techniques we’re using RIGHT NOW to grow our own and our client’s businesses."

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