Facebook Ad Agency 

Ask For Referrals From People in the Industry.

When selecting a Facebook ad agency, it’s a good idea to ask other professionals in your niche for referrals. Make connections online with like-minded people and don’t be afraid to ask for referrals. You can also look at case studies from different agencies to see how they handled similar projects or campaigns and get an idea of their capabilities.

Networking with other professionals in the same industry is an effective way to find a good Facebook ad agency for your business. For example, you can join professional groups or forums and start interacting with people, asking if they have any referrals. Be sure to mention what kind of services you’re looking for from an ad agency. In addition, make sure to look at the past projects and campaigns these referred agencies have handled and get an idea of what kind of work processes their team follows. By networking with other professionals and conducting thorough research on each potential agency, you’ll be able to narrow down your list of options until you identify the right fit for your business.

When you start looking for a Facebook ad agency, ask the people you know if they can refer you to well-established companies in the industry. They may be able to point you in the right direction, or even provide you with first-hand experience of how well each team works. You can also participate in groups and forums related to Facebook marketing and get referrals from other companies who have already hired an agency for similar projects as yours. Don’t forget to compare the services and processes that each recommended agency offers before you make a decision on which one is best for your business.

Many Facebook ad agencies offer initial consultations over the phone or via video conference. Take advantage of this opportunity to get to know a potential agency partner on a deeper level. Ask questions about their experience, services offered, and strategies in order to gauge if they would be able to successfully meet your business goals. It’s important to also ask them about their prices and payment terms so that you can make sure there are no surprises for either party.

During the telephone interview, be sure to express your goals and desired outcomes by being open and honest. It’s important that you provide context to the agency so they have a clear understanding of where you stand in regards to what you are hoping to accomplish. Don’t forget to ask for references from other satisfied clients, which can help you make an informed decision about the agency before committing more deeply. Once the phone conversation has concluded, it's time for you to evaluate the agency thoroughly before deciding on whether or not to work with them.

Also, take the opportunity to ask about the agency’s mastery of the latest technologies and their understanding of the ever-changing Facebook Ads landscape. It is important to feel comfortable entrusting them with your business’s online presence and digital advertising goals, so you should make sure they are capable of proficiently managing a range of skills required to excel on Facebook ads. You should also ask questions such as “How will your performance reports look?” along with other practical aspects of their services that might be relevant for your business.

Once you have narrowed down your list of prospective agencies, bring them in for a pitch. During the presentation, evaluate their communication style and professionalism. Do they make themselves available to answer any questions you might have? Additionally, take note of the overall quality of their presentation and the potential solutions they propose to address the issues outlined in your briefing document. These are both indicators that can help you determine if they are qualified to handle your project.

Look to see if they have a digital marketing strategy, as well as a tested process to measure campaigns performance. Take the time to get context on the agencies’ past work experiences. You also want to know how much knowledge and experience they have in digital and Facebook advertising, acquisition tactics, retargeting strategies, optimization best practices and other things related to your specific project. It’s important to find out their approach for developing effective campaigns that will help you reach your objectives quickly with measurable results. An agency can carry great references but if the ad reps lack real knowledge, it could be a sign that they are not qualified for your project.

One sign that you should watch out for is if the agency comes to the pitch presentation unprepared. This may signify that they don’t put forth effort before meeting a prospective client. Also check if their presentation contains case studies of clients’ campaigns, metrics (like CTR and CPA) and suggestions on how to improve over time. If they are not able to provide any examples of past challenges or successes with other similar projects, it's a good indication that they don’t have the experience necessary for your company. Ultimately, throughout the entire process, pay close attention to how their team builds trust and looks for common ground when communicating their ideas. A successful agency should show transparency through their approaches and suggest practical solutions without speaking jargon or unnecessary technology speak.

Head of Growth

"Our digital marketing systems are seriously powerful. They are designed to completely change your business growth and dramatically increase your bottom line. This isn’t just a theory. These growth techniques we’re using RIGHT NOW to grow our own and our client’s businesses."

Head of Growth

"Our digital marketing systems are seriously powerful. They are designed to completely change your business growth and dramatically increase your bottom line. This isn’t just a theory. These growth techniques we’re using RIGHT NOW to grow our own and our client’s businesses."