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How to Find the Right Search Engine Marketing Agency
Finding the right search engine marketing (SEM) agency can be a daunting task. That's why it is important to understand what SEM is, how it works, and what kind of services an agency can provide for your business before starting your search. With this guide, you'll be able to find the perfect SEM agency for your needs.
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Understand Your Needs and Goals.
Before you begin your search for an SEM agency, it's important to understand your business’s needs and goals. Take the time to review your current SEM strategy and determine what objectives need to be achieved in order for it to be successful. Some areas of focus may include: improving website visibility, increasing conversions and ROI (return on investment), or increasing traffic to a specific page or website. Having a clear understanding of what needs improvement will make it much easier to find the right agency to help you achieve your goals.
Research Your Options.
Before hiring an SEM agency, it's important to research your options. Start by assessing which agencies have experience in search engine marketing and specialize in the services you need. For example, do they have an understanding of SEO, PPC advertising, display advertising and content optimization? Researching your potential candidates will help you choose the right fit for your company.
Evaluate the Agencies’ SEM Strategies.
Once you’ve identified a few promising candidates, it’s time to evaluate their SEM strategies. Ask them to provide details about their approach and the techniques they use, so you can get an understanding of how they plan to optimize your website or ad campaigns. Specifically, try to determine if they are focusing on short-term results or long-term sustainability and success. Additionally, inquire about their reporting methods and ask for updated performance data concerning campaigns they have managed in the past.
About Your Host
Tom Cahill
Head of Growth, Cahill Web Studio
Tom Cahill is a BC born digital marketing strategist with over 25 years experience in massively successful marketing campaigns and a client list of hundreds of satisfied business owners generating hundreds of millions in online revenue.
Look at Their Client Record of Success.
Getting a good understanding of an SEM agency’s accomplishments and their customer testimonials is the best way to gage their capabilities. Take a look at their portfolio and ask to see case studies from previous campaigns. This will give you concrete examples of how they were able to deliver successful results for different projects and clients. Be sure to inquire about the strategies they employed during any successes, as well as what they learned while addressing any failures.
Make Sure Your Expectations Are Reasonable and Clear.
Before you decide on an SEM agency, it’s important to get a good grasp of what you expect from the agency and make sure that this is communicated properly. Set expectations that are reasonable and ensure that the agency can meet them. Creating realistic goals, timelines and budget for each project will help both parties stay accountable for achieving desired results. Additionally, make sure the contracts between your organization and the agency are set in writing to avoid any legal issues down the line.
Still unsure on where to look for a search engine marketing agency? Here's a couple of choices
Tom Cahill
Head of Growth
"Our digital marketing systems are seriously powerful. They are designed to completely change your business growth and dramatically increase your bottom line. This isn’t just a theory. These growth techniques we’re using RIGHT NOW to grow our own and our client’s businesses."
Tom Cahill
Head of Growth
"Our digital marketing systems are seriously powerful. They are designed to completely change your business growth and dramatically increase your bottom line. This isn’t just a theory. These growth techniques we’re using RIGHT NOW to grow our own and our client’s businesses."
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